AI BriefingPickford
Key point
Pickford unveiled an interactive film that responds in real time to audience choices using ElevenLabs' technology.
Details
Pickford is building interactive media experiences where audiences go beyond simply watching a story to directly shaping the narrative. Whispers, recently unveiled at the Busan International Film Festival, offers an innovative film experience in which the audience gives advice to a detective, determining the dialogue, the direction of the investigation, and the final ending in real time.
To realize this real-time interactivity, Pickford integrated ElevenLabs' Eleven v3 technology. Dialogue generated instantly in response to audience input must maintain a high level of emotional immersion, and ElevenLabs' Text to Speech technology generates vivid, natural voice in real time without latency.
In addition, Whispers was produced in compliance with SAG-AFTRA's new AI collaboration framework. This presents a new industry standard in which AI and human talent can coexist responsibly, providing fair compensation to actors and building an ethical collaboration model while adopting AI technology.
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