AI BriefingAthos
Key point
YouTube creator Athos expanded content into 22 languages while maintaining character voice identity through ElevenLabs.
Details
YouTube animation creator Athos partnered with ElevenLabs to scale content production into 22 languages while maintaining the character's voice identity.
Previously, they hired voice actors directly for Spanish localization, but this had drawbacks such as high cost, slow speed, and difficulty maintaining consistency. To solve this, Athos adopted ElevenLabs to automate dubbing at scale without quality loss.
The production method evolved as follows:
- Initially: Manually generated clip by clip using Text to Speech (TTS)
- Now: Automated entire videos through Dubbing Studio while maintaining tone, pace, and fidelity
Currently, all of Athos's productions use ElevenLabs voices 100%, both in the original Portuguese and on global channels. This has resulted in the following achievements:
- Maintained character voice consistency across languages
- Enabled simultaneous release in 22 languages
- Reduced production time and localization costs
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