Paris Hilton X Carl's Jr. Campaign Realized with ElevenLabs Technology

The evolution of audio technology in creative production is accelerating. Recently, creative agency Native Foreign used ElevenLabs to produce the audio for a collaboration campaign between Paris Hilton and Carl's Jr.

This project demonstrates that AI-based audio tools have been successfully integrated into the core production stack of a global brand. By incorporating ElevenLabs into their workflow, the production team was able to work faster and iterate freely, while maintaining broadcast-quality sound across all outputs.

AI audio technology offers high creative flexibility to adapt to various formats and markets while maintaining production standards. As major brands and top-tier creative studios adopt these tools, the boundary between traditional production methods and AI-based workflows is gradually disappearing.