Clay Scales Content Production and Agility with Elevencreative

To close the gap between the pace of product updates and content reflecting them, Clay adopted Elevencreative. Through this, they built a system that moves away from static production cycles, enabling content to be instantly updated, localized, and refined in line with product changes.

Key use cases are as follows:

• Clay University localization: Existing video course categories are translated into various languages to support regional launches. Localized educational content, such as a German version, can be provided without separate studio recording.
• Natural narration for demo videos: For product walkthroughs, ElevenLabs' AI voice is used to instantly convert text into audio. This allows script revisions to be made quickly as the product evolves.
• Correcting mistakes and compliance updates: The 'pickups' feature is used to address frequent regulatory changes in the B2B data space or pronunciation mistakes in videos. This efficiently fixes just the audio in existing videos without needing to bring executives back into the studio.

This approach helps reduce production overhead while expanding the quality and reach of content.