Ubisoft Case Study

Ubisoft, the game studio behind Assassin's Creed, Just Dance, and Watch Dogs, collaborated with AI21 Labs to reduce the repetitive workload of scenario writers. The two companies aligned on a shared direction: tools that assist creators, the ability to use foundation models right away, and solving legal compliance issues.

There were three core challenges.

• Repetitive work like bark trees, where the same intent has to be rendered into many variant lines
• A lack of fine-tuning data needed to train internal models
• Rising data augmentation costs due to charges on both input and output tokens

Ubisoft built a workflow where writers approve, edit, or reject candidate lines generated by AI21, accumulating training data through thousands of inputs and pairwise comparisons. As a result, the model became able to produce more varied and distinctive dialogue.

The cost problem was also solved. In a situation that required running augmentation at a 30:1 output-to-input ratio, AI21's approach of charging only for output tokens at the time lowered the burden of experimentation. Writers now skip starting from a blank page and move straight to the editing stage, allowing them to review high-quality suggestions much faster.

Looking ahead, the plan is to expand into a writer-in-the-loop style statistical reference model that instantly supplies the history, facts, and figures of the game world whenever needed. AI21 has positioned itself as a partner that reduces Ubisoft's repetitive work while preserving a creativity-centered workflow.