Meta Discovers 'Shared Agents' Feature in Muse App; Official Announcement Expected at Meta Connect

A 'Shared Agents' feature allowing users to create and share agents has been discovered within Meta's personal agent Muse app. This feature exists as a separate tab and offers high levels of customization through prompts, appearance, skills, and external service connections.

Features and Use Cases

• Generated sub-agents appear as individual conversations within Muse, featuring a structure similar to Grokbot's agent building system.
• Integration with the Instagram, WhatsApp, and Facebook ecosystems enables small businesses and creators to build specialized workflows for customer support, content creation, and sales, which can be shared with employees or customers.
• Exact sharing permissions and deployment models remain unclear.

Launch Timeline and Strategy

• Meta is expected to officially announce this feature at Meta Connect, scheduled for September 23–24, 2026. Official developer materials explicitly mention 'agentic development workflows'.
• This aligns with the trend of Muse launching as a personal agent that performs tasks across apps, while the Muse Spark model and Meta Model API focus on multi-agent orchestration.
• By opening agent creation to general users, the strategy expands from a single personal Muse to building collections of specialized agents.
• Additionally, Stilla, a team specializing in multiplayer AI agents, has joined Meta to support the development of AI products for business.