ElevenLabs Unveils AI Agent 'Flows'… Conversion Rate Up 17% with In-House Localization Strategy

ElevenLabs has unveiled 'Flows,' where an agent handles model selection and prompt judgment to address inefficiencies in marketing workflows. This allows marketers to input only result-oriented instructions instead of manipulating specific models, enabling them to complete hero image generation, voiceover, music generation, and final composition within a single workspace.

ElevenLabs shifted its strategy from new production to multilingual localization of existing creatives. AI dubbing that preserves the tone and timing of the original content led to decreased CPL and CPC and increased purchase intent in B2B ads. Notably, in its own ad campaigns, it recorded a 17% increase in conversion rates, millions of dollars in incremental revenue, and won the Google Impact Award.

Additionally, it emphasized the importance of personnel with prompts and taste (AI Creative Producers) who can guide AI agents toward specific outcomes, rather than strategists, and is currently hiring approximately 15 people. The next phase, 'Creative Engine,' integrates the idea-production-publish-analysis loop and is currently operating with a small number of design partners.