Google Cloud reports 8x YoY growth in Latin American SMB AI adoption

Latin American small and medium-sized businesses (SMBs), which account for over 60% of regional employment, are rapidly shifting from AI experimentation to daily operational use. Google Cloud reports that the number of Latin American SMBs using its AI tools has grown 8x year-over-year, with Brazil-based companies seeing a 9x increase. This surge is driven by the adoption of Gemini Enterprise and core infrastructure like Google Kubernetes Engine and BigQuery, enabling lean teams to automate tasks and compete globally.

Key Adoption Drivers

SMBs are leveraging Google’s suite to match AI capabilities to specific budget and task requirements, moving beyond simple generative tools to integrated workflows. Key use cases include:

• Customer Support: Deploying systems to escalate and resolve calls faster.
• Automation: Streamlining repetitive actions in payroll, accounting, and paperwork.
• Data Accessibility: Enabling non-technical employees to query and understand data.
• Agent Creation: Building custom AI agents for everyday job functions.

Customer Impact and Metrics

At the Google Cloud Summit in Brazil, nearly 20 new Latin American customers showcased how they are using Google AI to reduce busywork and scale operations. Notable results include:

• Growth Digital: Built over 113 AI agents, cutting campaign reporting time by 80% and reducing financial error rates to under 0.01%.
• Convert: Deployed five specialized AI agents, speeding up report deliveries by 65% and reducing operational costs by 32%.
• KLog.co: Automated cargo tracking and paperwork, cutting manual data entry errors by over 90% and increasing document processing capacity tenfold.
• WeSpeak: Achieved an 85% resolution rate and a 2x increase in sales volume for hotel clients by automating guest interactions.
• Luxia Agro: Automated 80% of foreign trade operations and cut manual processing errors in half using Gemini 3.5 Flash.

Training and Resources

To support this growth, Google is offering no-cost learning programs for SMBs, including beginner-friendly training paths, on-demand AI courses, and certification programs designed to help teams build custom AI assistants and integrate AI into daily workflows.