Meta Expands Muse AI Agent with New Skills and Connectors for Small Businesses

On September 29, 2026, Meta announced the launch of Muse for Small Business, an expansion of its personal AI agent, Muse. Designed for the era of 'personal superintelligence,' Muse allows users to set goals—such as running a business or finding new customers—and executes tasks on their behalf. The update introduces connectors for popular business tools including Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe, and Zoom, as well as Facebook and Instagram business accounts. Once connected, Muse understands the business context, such as products sold and brand voice. Key features include generating growth plans, analyzing financial performance, drafting campaigns, and proactively flagging emails. Meta emphasizes user control, stating that nothing publishes, sends, or spends without approval. Muse is available in the US and Canada, with most features free and subscription plans available for advanced needs.