AI BriefingSurvey: 86% of Chinese consumers open to AI shopping agents, far ahead of US and UK
·2026.10.25 10:25
Key point
A seven-market Worldpay survey finds 86% of Chinese consumers would shop with an AI agent, while 59% of those open to AI shopping globally still require manual approval for every purchase.
Details
- Worldpay and The Lantern surveyed seven markets, finding 86% of Chinese consumers willing to shop with AI agents, compared to 45% in the US and 48% in the UK.
- iResearch data from 1,000 Chinese consumers shows over half of recent phone buyers and nearly half of car buyers used AI for decision-making, primarily for comparing options (73.2%) and matching products to needs (59.8%).
- QuestMobile reports 499 million AI app users in China as of June, an 85% year-over-year increase, while Alibaba states 250 million people have tried shopping via Qwen.
- Despite high willingness, 59% of respondents across all markets who are open to AI shopping insist on approving every individual purchase, indicating AI is currently used for decision-making rather than final payment.
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