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Lettuce Cuts Meta Ad Creative Costs 75% Using ElevenLabs Ads Engine

·2026.10.28 21:00

Key point

The fintech platform reduced cost per lead by 40% to 60% by generating ad variants in under a minute.

Details

  • Lettuce reduced Meta ad creative costs by roughly 75% and lowered cost per lead by 40% to 60% by using Ads Engine.
  • The tool generates new ad variants in approximately 45 seconds, replacing a previous production cycle that took over a week.
  • Lettuce's current top-performing Meta ad was created through the 15th to 20th iteration of an original asset.
  • The workflow allows the team to test a hundred iterations in a week instead of a year, with a few hundred dollars sufficient to evaluate new ideas.
  • Ads Engine connects directly to the Meta account to pull live creative and push finished ads back, eliminating friction between systems.
  • The creative team retains control over brand consistency and approves every ad before it runs, shifting their focus from production to strategic decisions.
elevenlabsads-engineperformance-marketinglettucemeta-adscreative-automation
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