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Woowahan Brothers Trains 100 AI Coaches with 'Human-Centric AX'

·2026.11.13 14:00

Key point

Woowahan Brothers trained 100 colleagues as coaches, focusing on supporting rather than replacing them with AI.

Details

  • Adopted a coaching approach that helps colleagues become independent rather than relying on AI tools, under the 'Human-Centric AX' framework
  • Trained a total of 100 AI coaches through Level 1, a 5-week program tailored to the needs of 92 colleagues
  • The core of the coaching is building relationships first, breaking problems down into smaller parts, and letting the individuals articulate the changes
  • From May to October 2026, coaches directly operated 13 out of 16 sessions on the internal channel
  • One-third of the 36 presentation sessions at Woowacon 2026 were presented by participants in the coaching program
  • Coaching focused on solving specific work-related problems, such as organizing meeting minutes and automating web log testing
ai-transformationsoft-skillscoachingwoowacourseemployee-development
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