Kurly Unveils Product Design Principles: Simplicity, Clarity, Logicality, Reliability, Sympathy

Kurly's Product Design team has unveiled the Kurly Design Principle, which will serve as a standard for the various decision points faced during service expansion. Designers determined that clear values were needed to maintain "Kurly-ness" amid subjective differences of opinion and to prevent confusion in the product.

The five principles unveiled are as follows.

• Simplicity: Pursue simplicity that users can easily feel by removing complexity.
• Clarity: Aim for designs that users can clearly understand by eliminating ambiguity.
• Logicality: Design based on data and logical grounds rather than emotion or intuition.
• Reliability: Convey brand trust through a restrained and sophisticated visual language.
• Sympathy: Derive solutions based on empathy that understands the minds of both users and team members.

Through the establishment of these principles, Kurly plans to secure consistency in its product design perspective and continue designing deeper customer experiences going forward.