How Baroquick E-mart Launched Quick Commerce Delivering Fast to Your Doorstep

The launch of Baroquick E-mart wasn't simply about adding a new screen—it was about building a scalable quick commerce structure in a short period of time. Within the limited timeframe of 5 months, the planning team had to create a structure that would allow internal users to control stores directly, while also being expandable to other group companies like Starbucks and Everyday.

As a solution, instead of tearing apart the existing site structure, they chose an official brand store. By leveraging previously developed source code, they reduced development effort while securing a form that allowed operators to control stores directly and could accommodate future expansion to group companies.

The delivery experience was also designed differently from the existing SSG/E-mart Mall. Since Baroquick's core features were fastest delivery without date/time selection, minimum order amount of 20,000 won, and order availability based on store operating status, they changed the system to show estimated arrival time by the minute and immediately notify users on the front end when store status changed. Even when ordering was blocked, product browsing remained available, and a flow was added to naturally guide users on when ordering would become available again.

Since the order amount had to exceed 20,000 won, the cart progress bar also played an important role. By clearly showing users how much more they needed to add, it functioned as a device to lower the purchase hurdle unique to Baroquick.

Integration with offline E-mart was also key. Instead of exposing products immediately, they built a system where offline E-mart registers products first, and only finalized products get uploaded to the front end. They also made it possible to control which stores appear in the swipe menu and the view-all menu from the back office.

During the first 2 weeks after launch, the best-selling categories were fresh food, processed food, and frozen/refrigerated ready meals. Products like figs, honey sweet potato flavor crunch bars, pork neck under 5,000 won, and Kitchen Deli sweet and spicy shrimp performed particularly well, and Baroquick-exclusive Kitchen Deli products also stood out.

Order time patterns also differed from existing daytime delivery. While daytime delivery saw many orders before 10 AM, Baroquick orders were concentrated from right after opening until around 3 PM, showing distinct demand patterns. The service started on August 27 with 3 stores, expanded to 19 stores in September, and is planned to expand to 55 stores by the end of the year.