Apple Expands App Store Features for Developer Business Growth and New User Acquisition

Apple is introducing Creative Assets (images and videos) so developers can effectively promote their apps. Assets can be managed centrally through the Asset Library in App Store Connect, and assets can be submitted separately from app updates to run seasonal promotions.

To enhance the user experience, interest-based Personalized Collections and App Notes explaining the reasons for recommendations are being introduced. Game developers can drive user engagement by proposing special perks through Featuring Nominations.

Built on StoreKit 2, volume purchasing through Apple Business Manager and Apple School Manager, as well as group purchasing for personal groups, are being added. In addition, App Store Bundles, which combine apps from multiple developers, and Retention Messaging, which helps retain subscribers, will also be provided.

The App Review process is being streamlined so that multiple in-app purchases (IAP) can be bundled into a single request, and the Mac App Store will support the release of binaries exclusive to Apple Silicon. Additionally, a new allowance time feature for managing children's app usage time is being introduced in iOS 27 and other platforms.