Banksalad establishes company-wide A/B testing culture, expanding DS/DA involvement in product planning

Banksalad's Data R&D team works to discover new data-driven product opportunities and improve existing models. To address the situation where data volume surged after the introduction of MyData but utilization remained low, Data Scientists and Data Analysts directly build data products and guide decision-making.

Company-wide Experimentation Culture and Platform

Banksalad conducts almost all feature launches through A/B testing, operating an experimentation platform that automates this End-to-End. This platform is highly accessible, allowing results to be checked immediately in a web environment, and anyone in the organization can become an experiment owner. In one particular squad, 8 out of 12 members—across various roles including Server, Web, BD, and PM—experienced the entire process as experiment owners.

Expanding Data Roles' Involvement in Planning

Data Analysts participate from the product planning Kick-off stage to support setting target users and direction. There are also cases where data roles proactively present data-driven planning proposals, and an environment has been built to enable Server/Web to utilize analytics data. Within squads, when conflicts arise between metrics, DS/DA make Retire/Win decisions and discuss action plans, getting involved in in-depth decision-making.