Banksalad Grows Quarterly Experiments from 7 to 100... Evolving into a Data-Driven Experimentation Organization

Banksalad's Data Foundation Experiment Platform team built an experimentation culture and infrastructure to validate hypotheses and measure customer impact. The number of experiments, which was only about 7 per quarter in Q1 2020, surged to over 100 by Q3 through infrastructure improvements and expanded training.

Strengthening Data Capabilities and Early Experiment Adoption

To establish an experimentation culture within the organization, the team focused on raising the data capabilities of members company-wide. Initially, developers created experiments through code PRs, but the team later deployed a web-based experiment platform that allowed non-developer roles such as PMs and designers to directly design and manage experiments. This lowered the entry barrier for running experiments and expanded participation.

Process Optimization and Formation of a Virtuous Cycle

To systematize experiment analysis, the team introduced weekly experiment review meetings. This established a structure where data analysts analyze metrics and stakeholders make decisions. The team also encouraged a culture of securing quantitative evidence for experiment results, fostering a mindset where insights are shared without discouragement even when results differ from expectations. Through these efforts, a virtuous cycle formed in which experimentation came to be recognized as an essential step during product deployment.