OpenAI Unveils Beta ChatGPT Ads Manager

OpenAI has rolled out a beta self-serve Ads Manager to advertisers in the US in phases. By running partner-led execution alongside direct purchasing, it has broadened the pathways for managing ChatGPT ads.

• Advertisers can handle everything from the portal: registration, adding payment information, setting budget/bid/pacing, uploading ads, starting and managing campaigns, and checking performance.
• The newly added CPC (cost-per-click) bidding charges based on clicks, while the existing CPM continues to be supported.
• The Conversions API and pixel-based measurement aggregate downstream conversions such as purchases, leads, and sign-ups.
• Personal conversations or identifying information are not shared with advertisers.
• Dentsu, Omnicom, Publicis, WPP and Adobe, Criteo, Kargo, Pacvue, StackAdapt were mentioned as partners.

OpenAI stated that it will gradually expand the ad platform while maintaining the principles of ChatGPT's answer independence, conversation privacy, and user control.