Meta preparing Hatch AI Agent with waitlist and social features

Signs have emerged that Meta is preparing a consumer autonomous agent called Hatch in its codebase. As reported by FT and The Information, Hatch is positioning itself as a mass-market agent countering OpenAI's OpenClaw, targeting the general consumer market that current agent tools have missed. Initial release will likely be limited behind a waitlist.

The scope of work in preparation is broad.

• Image and video generation
• Shopping flows
• Learning sessions and research tasks
• Scheduled tasks and file creation-based features

The differentiator lies in deeper use of social context from Instagram and Facebook. This concept also aligns with what Mark Zuckerberg recently described in an earnings call as a system that carries out user goals around the clock.

According to The Information, Meta is targeting internal testing by late June, training tool use in simulated environments resembling Reddit, Etsy, and DoorDash. FT reported that Muse Spark will be the final backbone, with Anthropic's Claude Opus 4.6 and Sonnet 4.6 possibly used during the transition period.

Separately from Hatch, an AI Agent-based shopping tool for Instagram is also being prepared, targeting Q4 2026. Meta's direction is not a separate chat window, but attaching agents within the feed and Reels where people already spend time. However, whether the codename Hatch will carry over as the final release name remains open.