HiBob Drives Product Innovation and Team Growth with 2,500 GPTs

HR tech company HiBob has made ChatGPT Enterprise central to its business operations. Over 90% of employees use it to identify sales opportunities, shorten onboarding time, and contribute to revenue growth.

In particular, internally built GPTs are implemented as AI features in the customer-facing Bob platform via the OpenAI API. Through this 'adoption-to-product' cycle, internal prototyping outcomes are quickly converted into real customer value.

Key internal use cases include:

• Meeting Prep GPT: Analyzes CRM and meeting notes data to generate briefings for sales/CS teams
• Upsell GPT: Analyzes customer behavior patterns to identify revenue expansion opportunities
• VBO Project Manager Assistant: Summarizes onboarding calls and manages tasks
• SEO Assistant: Provides keyword and performance insights by connecting to web analytics APIs
• Roadmap GPT: Converts product roadmap data into actionable insights

HiBob's AI Mind team runs a 5-stage process to turn GPTs into 'digital agents' rather than simple tools. Through a systematic framework spanning idea proposal, building, adoption, maintenance, and dissemination via an internal directory, hundreds of GPTs are being put into actual work.