AI BriefingNick Bogaty Joins Vercel as Chief Revenue Officer (CRO)
Key point
Vercel has recruited Adobe veteran Nick Bogaty as CRO to accelerate its AI-driven market push.
Details
As the web shifts from a page-centric to an AI agent-centric environment, Vercel is building the industry's most advanced AI-centric GTM (Go-To-Market) organization. To lead this transition, Vercel has brought on Nick Bogaty as Chief Revenue Officer (CRO).
Nick Bogaty has experience scaling enterprise GTM for Adobe Express at Adobe, and as CRO of AppDynamics, he led revenue growth from $100 million to $700 million while guiding the company through its acquisition by Cisco. He is also a veteran of managing corporate hypergrowth, having served as CRO of Instabug.
Vercel's GTM engineering team is using Vercel AI Cloud to build its own internal sales and marketing agents, experimenting with new sales approaches for the AI era by using its own products.
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