Banksalad Unveils BX Design Story Behind Spending-Savings Gamification Project 'Salad Game'

Gamification Strategy and Initial Concept

Based on a spending-savings challenge idea that emerged from a leadership workshop in early 2023, Banksalad planned the 'Race & Challenge' project to attract new users. This project aims to gamify asset management services to deliver users the fun and rewarding experience of saving on spending. Initially, the team introduced a character called 'Jireumsin' (a spending-impulse spirit) that could trigger guilt during the process of using a shared budget, but later revised the direction to ease this negative emotion.

Character Design and Technical Solutions

The team decided to provide a positive experience of 'protecting' money through animal characters onto which users project their own identity. To solve the motion monotony caused by 3D video capacity constraints, they adopted an approach that used a forest background to naturally conceal the characters' movements, while maximizing a sense of three-dimensionality through front-facing views and depth. This allowed them to find creative solutions within technical constraints and increase user immersion.