SalaadGame Unveils UX Design for MyData-Based Spending-Saving Cooperative Game

SalaadGame is a cooperative game in which 5 team members connect their MyData to save on spending within a 250,000 won monthly budget over 5 days. Instead of a complex rule explanation on the initial bridge page, the team adopted the simple phrase "250,000 won used by 5 people over 5 days" along with a mobile tutorial style approach to improve user understanding.

The MyData connection and fixed-expense selection process were designed as quests to provide immediate rewards, and the structure in which the budget increases when team members are invited encouraged onboarding participation. The daily cooperative missions were built with a calendar-app-style UI to ensure intuitiveness, and a dashboard was configured to share team members' status.

A 'nudge' feature was introduced for interaction between users, and referencing the 'dust stick' emoji used on Bank Salad's Slack, it was concretized into a 'squeaky hammer' button that applies light pressure regarding spending control. Internal testing confirmed that a short chat space was essential, leading to the addition of a 'leave a line' feature. The pilot project received a higher-than-expected response, so the recruitment target was increased from 3,000 to 5,000 people, and based on this, an improved beta version was launched.