AI BriefingAI is more persuasive when perceived as human
Key point
A study reveals that users experience greater belief changes when they perceive AI as human.
Details
The study involved 554 participants in three rounds of personalized discussions on COVID-related conspiracy theories.
When participants recognized their conversation partner as AI, belief conviction dropped by approximately 7 percentage points. In contrast, when they believed the same AI-generated conversation was from a human, conviction dropped by approximately 14 percentage points.
Researchers expected participants to view AI as more neutral, but actual participants perceived AI as having low neutrality and posing a threat to autonomy.
This suggests that in the persuasion process, the perception of who the speaker is plays a crucial role, just as much as the content of the information.
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