Upstage Builds Korea's First Private LLM for E-commerce with Connectwave

Upstage has teamed up with Connectwave to build a generative AI-based private LLM, a first for Korea's e-commerce industry. On September 8, the two companies held a signing ceremony at Parc1 Building in Yeouido, Seoul, agreeing to jointly develop and internalize the technology using product data from Danawa and Enuri.

Connectwave holds approximately 1.4 billion Korean-language shopping product data points through Danawa and Enuri. Based on this data, the company plans to implement a feature that lets consumers easily find and receive recommendations for products even when they enter subjective or abstract attributes, thereby improving shopping satisfaction.

The private LLM will also be applied to Makeshop, automating delivery tracking, inquiry responses, and return consultations, as well as supporting review summarization and product copywriting. AI recommendation engines tailored to individual shopping malls will also be supported.

Upstage emphasized that it ranked No. 1 in the world on the Hugging Face Open LLM Leaderboard last August, surpassing GPT-3.5, and plans to leverage this to accelerate the commercialization of private LLMs and expand Korea's domestic LLM ecosystem. The company also stated it will concurrently pursue initiatives such as the 1T Club, which collects various forms of 1 trillion Korean-language tokens, to broaden the foundation for an independent Korean LLM.