ATV Big Air Tour Cuts Inventory Management from 3 Days to 3 Hours with ChatGPT Work

ATV Big Air Tour, which tours the US Midwest to host ATV shows, adopted ChatGPT Work to overcome the limitations of a two-person team and maximize operational efficiency. The company handles approximately 26 events across the United States from May to November, with the two co-founders managing all tasks from marketing to merchandise inventory management.

Automated Event Information Verification

The company automated the manual process of checking for event information errors occurring across numerous external channels. ChatGPT Work checks priority sources every morning, identifies discrepancies, recommends contact persons for necessary corrections, and drafts emails. This reduced weekly review time from 8 hours to 1 hour and ensured the accuracy of search results.

Merchandise Inventory Management Innovation

When merchandise photos are uploaded to ChatGPT Work, the AI classifies inventory, generates spreadsheets and a visual inventory website, and even provides reorder recommendations. This process reduced the inventory audit and reorder procedure, which previously took 2–3 days, to 2–3 hours.

AI Search Optimization (AEO) and Growth

Co-founder Larissa Guetter is directly implementing an AEO (Answer Engine Optimization) strategy to enhance visibility not only on Google but also on AI assistants like ChatGPT. By leveraging ChatGPT Work, the company achieved a 1,223% increase in visits from AI search and user bots, demonstrating that small businesses with limited budget and personnel can compete with large teams.