Arianna Huffington Refreshes 'Thrive' for 10th Anniversary Using ElevenLabs

Arianna Huffington used ElevenLabs' Voice AI technology to record a new foreword celebrating the 10th anniversary of her bestseller 'Thrive'. By using an AI-cloned voice, she was able to move forward with the project without the constraints of studio bookings or schedule coordination, while also saving thousands of dollars in production costs.

Huffington also participated in Iconic Voices on the ElevenLabs Reader app, building an environment where her newsletters and articles can be heard in her own voice. This helps readers experience her insights on wellbeing and productivity in a more immersive way.

AI voice technology is revolutionizing how content is created and delivered.

• Authors: Books can be updated or reissued without the hassle of traditional audiobook production processes.
• News and media: Faster, more accessible reporting becomes possible, while a human voice can be maintained even when delivering content at scale.

As the way information is consumed shifts toward being multimodal, a clear trend of preferring audio over text is emerging. Indeed, according to a survey of U.S. adults aged 18-29, 34% of respondents said they prefer podcasts for news consumption.