AI Briefing
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Fábio Porchat

·2026.04.10 14:58

Key point

ElevenLabs partners with Brazilian comedian Fábio Porchat to launch the 'Judite 2.0' campaign powered by AI voice agents.

Details

ElevenLabs is stepping up its efforts to enter the local market, targeting Brazil's vast Portuguese-speaking population and growing creator economy. As part of this push, the company has partnered with iconic Brazilian comedian Fábio Porchat, offering licensing services through the Iconic Marketplace that allow his voice to be used in real-time AI applications.

At the heart of this collaboration is the 'Judite 2.0' campaign. This project reimagines 'Judite,' a character that once symbolized the frustrations of Brazilian customer service, as a natural and efficient AI agent using ElevenLabs' Agents Platform and Text to Speech engine.

The campaign highlights the innovative performance of AI voice agents that are instant and context-aware, in contrast to the old robotic responses (Judite 2012). ElevenLabs plans to continue partnering with local creators and businesses in Brazil to expand connectivity through voice technology.

elevenlabstext-to-speechcustomer-serviceai-voice-agentsbrazilfabio-porchat
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