AI BriefingAILAS
Key point
ElevenLabs is partnering with Japan's AILAS to introduce a certified ID system to protect the rights of AI voice actors.
Details
ElevenLabs has formed a partnership with Japan's non-profit organization AILAS (Association for the Independent Labeling of AI Speech) to introduce new safeguards to protect voice actors in the era of generative AI voice. Through this collaboration, professional voice actors' voices will be given a certified ID, allowing users to verify whether a given voice was registered with consent and has authorization for AI use.
This marks the first instance of a major AI voice platform introducing voice authenticity labeling at scale, aiming to encourage responsible use of AI voice and reduce misuse. AILAS works with Japanese voice actors to define usage terms and support fair transactions for AI-generated voices.
The first steps of the partnership include:
- Adding an AILAS ID field within the ElevenLabs Voice Library
- Backend integration with the AILAS Registry, which includes usage terms and restrictions
- Plans for metadata integration and support for third-party verification
Over 3,700 professionals from major Japanese voice actor associations are targeted for AILAS registration, with a goal of up to 20% adoption in the first year. The partnership is expected to influence global standards beyond Japan, including in Korea.
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