Not a Company That Uses AI, But a Company That Can't Work Without It: Why MyRealTrip Transformed Into an AI Native Organization

In Q1 2026, MyRealTrip declared an AI Native organizational transformation in front of all employees. The core idea is not simply attaching new features, but changing how the organization works so that the organization cannot function without AI.

The change started with the AI travel planner launched within 48 hours right after ChatGPT in late 2022, but in the early days only features were added while the organization's way of working didn't change. After this experience, MyRealTrip concluded that the bottleneck wasn't strategy but execution structure.

The transformation proceeded in stages.

• 2024: To raise AI literacy across all employees, they created the AI Lab, and shifted the direction of the customer experience organization from MRTCX to AICX.
• 2025: Non-developers were given experience building automation systems and marketers built data pipelines, and the AI Champion program and the tech organization's PE (Product Engineer) transition were completed.
• 2026: A system was introduced to reflect AI Nativeness in performance evaluations.

In this organization, AI Native doesn't mean a company that uses AI, but a company where work stops if AI stops. As with the case of directly building the business trip travel system using AI, the judgment is that businesses that used to take months can now be started by a single person within a week.

Evaluation has changed too. AI Nativeness is strongly reflected separately from achievements and core values, and this is the only category where a score of 0 (NE) exists. The standard isn't usage, but the actual value created for customers and the business through AI, and it's designed so that people who don't use AI cannot become top performers.

The role of leaders has also changed. Rather than being the person who gives answers, they must become the person who designs context and direction and enables members to solve broader problems using AI. Having built the infrastructure—providing unlimited AI tools to all employees and increasing monthly subscription costs by more than 10x compared to the early adoption period—the remaining task now is execution.