AI Native Transformation and the Choice Made by MyRealTrip's People & Communications Team

When MyRealTrip shifted to become an AI Native company, the People & Communications Division decided it should be the first organization to change. Since the team handles recruiting, HR, organizational culture, and external communications, it concluded that the organization responsible for conveying the company's direction should be the first to internalize that culture.

The Peopleainative project that began this way operated on the principle of "just start, and share the process transparently." Eight members with zero development experience focused first on proving whether they could actually produce real results using Claude Code, GitHub, and various AI tools.

Head of Division Lee Han-byeol built MyRealTrip's official corporate page entirely with AI from start to finish, and also moved the organizational chart from Figma to a web page. By solving small inconveniences one by one—like a writing agent and a Slack message template generator—she demonstrated the possibility that "anyone can solve the problems in their own work."

To lower the barrier to entry for the whole team, they also created a division-only GitHub repository called peoplecomms. Emphasizing starting over polish, they encouraged everyone to upload anything, and by openly sharing even failures and errors, they built a sense of "I can do this too"—rather than "only the head of division can do this."

Within two weeks, everyone had begun producing AI results in their own work.

• The TA team built a recruiting communication agent, a self-check web page for new hires, Google OAuth and Cloudflare auto-deployment, an /onboarding command, and a parking support notification system.
• Recruiters created a pass-rate dashboard by position and a skill that generates sourcing keywords, target companies, and outreach messages just by entering a JD URL.
• The TM team implemented an onboarding guide system, automated presentation scripts for training materials, HTML-based presentation creation, and an HR management dashboard.
• The PR team focused on automated news monitoring, a press release schedule/results dashboard, a Q&A generation and tone-unification agent, and automated LinkedIn post drafting.
• The Workplace team worked on a benefits guide page and seating chart automation, while the IT Asset Manager built a front-end web app for an ITAM solution.

As of the last 7 days, the peoplecomms repository has accumulated over 100 substantive commits, excluding automation bots, with every member leaving commit records. The numbers—30+ from the TA team, 100+ from the PR team, 10+ from the TM team, and 6+ from the Workplace team—show the speed of the change.

The key point is that AI Native is not the domain of developers alone. This organization proved that when the team responsible for recruiting, onboarding, evaluation, and communication changes first, company-wide culture actually spreads—and as results accumulate, they themselves become the new standard.