AI BriefingHello, Olive Young!
Key point
CJ Olive Young's Digital Business Division created an onboarding kit embodying the division's identity to help new hires adjust.
Details
CJ Olive Young's Digital Business Division carried out an onboarding kit production project to help new members adapt to the organizational culture, in step with the influx of new members driven by the growth of the online mall.
This kit adopted icon UI and code symbols as its design concept, reflecting the IT-based identity of the division. Elements such as live commerce, hashtags, design frames, and code were used to visualize the characteristic of the division where various teams come together to build services.
The components consisted of practical items to help new hires adapt.
- Friendship Card: Includes a ladder game (sadari) for naturally communicating with team members
- MBTI Self Test: A test that provides conversation topics among members
- Olive Young Life Handbook: A guidebook containing practical work tips such as setting up email signatures and how to use welfare points
- Others: Removable stickers, notebook, wireless charging pad, mouse pad, hand cream, etc.
The kit was created by connecting the division's core values—an emphasis on user experience (UX), clear communication, and the health and beauty of its members—to messages for each product.
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