AI BriefingEmployment Hero Drives Activation of Over 350,000 Accounts with ElevenAgents
Key point
Employment Hero used AI voice agents powered by ElevenAgents to boost customer awareness and drive activation of its new AI recruitment solution.
Details
Global HR platform Employment Hero built an outbound AI voice agent based on ElevenAgents to drive adoption of its newly launched AI Recruitment Agent. The company decided to adopt this approach after determining that direct phone calls would be more effective for customer education than existing email or in-app notifications.
The Employment Hero team leveraged ElevenAgents' prompt tuning, voice selection, and Tool Calling features to build the agent within days and immediately launched the campaign through Twilio integration. By using the platform instead of building their own orchestration layer, they were able to focus engineering resources on conversation design and optimization.
The results of the first campaign were as follows:
- A 33% answer rate
- Over 3% product activation among answered calls
- 4% spontaneous demo requests among answered calls
Through these results, Employment Hero demonstrated that large-scale direct customer communication (such as new feature activation and re-engaging dormant accounts)—previously infeasible due to cost—is now economically achievable through AI.
