Fanatics Betting and Gaming Focuses on Macro Strategy by Leveraging AI

Fanatics Betting and Gaming is using AI to fundamentally change the way its finance team works. The core idea is to replace simple information gathering and repetitive execution tasks with AI, so that the team can spend more time on macro-level strategy—answering the question 'So what should we do?'

In adopting AI, the company chose to concentrate its efforts on core areas such as finance and customer operations, rather than spreading resources across every field. In particular, it strengthened AI capabilities across the organization through the following structural approach:

• Formed an AI Automation Task Force to detail the processes that require AI adoption
• Conducted basic ChatGPT training for all employees
• Held a 'GPT-athon' where employees collaborated with data scientists to build custom GPTs
• Shared regular AI updates and success stories through monthly meetings

Through these efforts, AI has become not just a tool but an everyday partner, boosting the organization's productivity and enabling the finance team to act as a strategic partner driving business growth.