Trust and Security Optimized for Enterprise Environments

Salesforce is integrating OpenAI's LLM and embedding technology into the Einstein 1 Platform to transform customer productivity. This applies generative AI across various business processes including sales, service, marketing, commerce, and code development.

To suit enterprise environments, OpenAI meets strong security requirements including data encryption, custom data retention, and SOC-2 compliance. In particular, it guarantees data security through a policy of not using customer data or API usage history in the model training process.

Key features and services are as follows:

• Generative AI features embedded in each application such as Sales Cloud and Service Cloud
• Building custom AI assistants through Einstein Copilot Studio
• Automatic generation of customer account and opportunity summaries, and personalized service chat responses

In addition, the Einstein Trust Layer was introduced for security. This is a safe AI architecture that improves answer quality based on customer data while strictly adhering to enterprise data privacy and security standards.