SK Planet Achieves 8,000 Monthly PVs and Adopts AEO Strategy Through Tech Topic Blog Improvement Experiment

SK Planet conducted an intensive experiment for one month in July 2025 to improve the operation of its tech blog 'Tech Topic.' Through this experiment, it achieved the result of significantly increasing the average monthly page views (PV) from the existing 5,000-6,000 level to over 8,000.

Performance Optimization and Content Strategy

To improve the blog's loading speed and readability, performance metrics were optimized, including improving Largest Contentful Paint (LCP) from 3 seconds to within 1 second, and Cumulative Layout Shift (CLS) from over 0.1 to 0. In addition, the posting frequency was increased from about once a month to 3 or more times a month, and content was diversified around developer-preferred topics such as AI coding and technical debt resolution.

Expansion from SEO to AEO

In addition to the existing Google-centered SEO strategy, an Answer Engine Optimization (AEO) strategy was introduced. To align with environments where AI agents such as ChatGPT search for information, the blog was prepared so that AI could easily understand and cite the content, through page structuring, inserting TL;DR summaries, writing in FAQ format, and applying Schema markup. This is regarded as a new technical branding strategy targeting not only developers but also AI search engines.