Hanbit Media Publishes Developer Career Strategy Book 'Beyond Code: The Developer Who Outlasts the Company'

Hanbit Media published the new book 'Beyond Code: The Developer Who Outlasts the Company' on June 30, written by DevRel managers from major domestic IT companies. This book pursues sustainable growth through a triangular structure of soft skills, developer culture, and personal branding that makes people remember 'you' as a person rather than just your coding ability.

Soft Skills and Developer Culture

Soft skills are defined as the capability that enables collaboration within an organization, with conversation and meeting skills at their core. The book proposes maintaining a speaking-to-listening ratio of 3:7, and prioritizing acknowledgment and empathy over advice in communication. It also emphasizes, through the case of Woowa Brothers' internal training program 'Wootecho', that psychological safety is the foundation for building a happy developer culture.

Community and Tech-Sharing Ecosystem

The book analyzes the virtuous cycle of tech sharing through the cases of SK's developer community 'SK DEVOCEAN' and Kakaopay Tech Log. SK DEVOCEAN operates a fusion of offline communities and online blogs to break down silos, while Kakaopay redefines technology not as mere coding but as mission-solving activities that include services and processes. These activities lead to strengthened recruiting brand and talent acquisition.

Personal Branding in the AI Era

Personal branding is the process of conveying your unique value as a developer to the world. The author points out that in an AI search environment (SEO, AEO), it is important to present yourself in a 'Machine Readable' way. Through digital records such as blogs and LinkedIn, one should help AI remember them well, and unlike AI, which handles productivity and efficiency, humans should strengthen soft skills and hybrid capabilities.