AI BriefingStar Sports
Key point
In partnership with Star Sports, AI technology is being used to localize cricket broadcast commentary into Indian regional languages.
Details
Working with Star Sports (the sports division of Jiostar) to improve accessibility of cricket content. Cricket, India's most popular sport, forms a massive market—during the 2023 World Cup, Disney Star Network alone recorded 422 billion minutes of watch time.
AI tools are being used to localize pre- and post-match commentary into Indian regional languages such as Hindi and Tamil. This helps fans experience cricket's decisive moments more closely, in the languages they use in everyday life.
Plans are underway to expand the scope to major events such as the Champions Trophy and the 2025 IPL. Efforts are also focused on implementing real-time translation technology that translates English commentary into various Indian regional languages in near real time.
This summary was generated automatically by AI. Check the original for the author's claims and context. Copyright belongs to the original author.
Our guide explains how the AI works. Report summary errors, attribution issues, or removal requests via Contact.
Related
Qwen Releases Qwen3.8-LiveTranslate, a Real-Time Simultaneous Interpretation Model with 2.3-Second LatencyBuilding Real-Time Speech Translation