AI BriefingDeliveroo: ElevenLabs Agent Use Case
Key point
Deliveroo adopted **ElevenLabs AI agents** to automate rider onboarding and restaurant operations verification processes.
Details
Deliveroo introduced ElevenLabs Agent to improve operational efficiency in response to rapid growth and a multilingual environment. Through AI agents, the company addressed the following key operational challenges.
- Rider Onboarding and Engagement: For applicants who have been inactive for more than 2 weeks, an AI agent automatically calls to check their intent and guide them through next steps. As a result of the rollout, 30% of riders resumed onboarding within 7 days of the call.
- Restaurant Operating Status Verification: To check restaurants' real-time open status, the AI agent calls them directly. It recorded a 75% success rate, replacing thousands of manual verification tasks.
- RCI Tag Activation: The agent contacts stores that have not activated the Rider Check-In (RCI) tag, which helps with order handoff, and guides them through installation. It successfully reached 86% of the target businesses, driving tag activation.
Through this automation, Deliveroo has been able to reach thousands of riders in just a few hours, building an environment where operations teams can focus on more strategic work.
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