AI BriefingFOX Sports App Introduces Colin Cowherd AI Commentary
Key point
FOX Sports partnered with ElevenLabs to put a Colin Cowherd AI persona into its app.
Details
FOX Sports has partnered with ElevenLabs to unveil a feature that lets users converse with a digital persona of Colin Cowherd inside the app. Users can now ask questions about current sports headlines and receive real-time commentary instantly.
This feature marks FOX's first case of putting an AI sports commentator directly inside the app experience. Moving away from traditional one-way viewing, it shifts toward an interactive fan experience where fans ask questions first and receive responses.
- Combined Voice Cloning and ElevenAgents to implement both natural voice and contextual understanding.
- The agent was trained and tuned based on Colin Cowherd's actual broadcast material.
- Editorial guardrails are applied so that only responses meeting FOX Sports' editorial standards are provided.
- Real-time content updates keep the commentary aligned with the latest issues every day.
FOX explained that this feature is a starting point for scaling 1:1 engagement with fans. The key point is that ElevenLabs' voice model, agent platform, and enterprise-grade guardrails together enabled both a fast launch and brand consistency.
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