Indian Real Estate Platform Anarock Expands Consultation Capacity 5x with ElevenLabs Voice AI

India's largest real estate services platform Anarock significantly improved sales efficiency through 'Genie', an AI calling platform developed in-house using ElevenLabs' voice AI technology. Genie automates lead qualification, channel partner management, and customer service during hours that are difficult to handle with human staff, and is utilized across B2C and B2B2C outreach.

5x Processing Capacity and Revenue Growth

Since implementing Genie, Anarock expanded its consultation processing capacity by 5x without proportionally increasing team size. Over the past fiscal year, it completed 8.5 million voice calls and achieved approximately ₹2,000 crore (approx. $230 million) in real estate revenue through conversations involving Genie. Additionally, AI-assisted appointments doubled from January to May 2026.

Notably, Genie handles 30% of customer inquiries outside business hours, preventing drop-off among Gen Z buyers who are primarily active at night. This is recognized as a case where AI resolved the core issues of 'speed' and 'volume' in real estate sales.

Region-Specific Voice Personas and Technical Advantages

After evaluating Amazon Polly and Google TTS, Anarock ultimately selected ElevenLabs. Low latency, support for diverse dialects and accents within India, and human-like emotional expression were the primary reasons for selection. The interaction was so natural that customers visited physical locations to meet the virtual agent 'Jiya'.

Considering the linguistic diversity of the Indian market, Anarock operates three main voice personas:

• Jiya and Rohit: Standard voices for nationwide B2C consultations
• Muthu: Local accent voice for targeting the southern regional market

This region-specific voice strategy strengthened bonds with local customers and contributed to effectively qualifying leads that matched budget and location criteria.