AI BriefingMeesho Automates Customer Support with ElevenLabs Voice AI
Key point
India's e-commerce company Meesho has adopted ElevenLabs' Voice AI to automate over 60,000 daily customer inquiries in Hindi and English.
Details
Meesho, a major Indian e-commerce marketplace, has adopted ElevenLabs' Text to Speech (TTS) and Conversational AI technology to provide empathetic, human-like customer support across diverse languages and a large user base.
The voice agent supports both Hindi and English, handling high-frequency customer inquiries—such as order and delivery status checks, delays, cancellations, and refunds—in a natural conversational format.
Key results include:
- Handling over 60,000 customer calls daily
- High-level query resolution without agent intervention
- Reduced average handling time (AHT) and improved user engagement
Through this adoption, Meesho is leveraging Voice AI not merely as an added feature but as core infrastructure for building trust with customers.
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