AI BriefingSmartness
Key point
Italian SaaS company Smartness built AI agents for customer support and sales automation using ElevenLabs' technology.
Details
Italy's hospitality-focused SaaS company Smartness partnered with ElevenLabs to build AI agents for streamlining internal operations. Through this collaboration, the company aims to automate customer support and sales processes.
The AI agents built perform two key roles:
- AI Support Agent: Collects customer inquiries outside business hours and automatically creates prioritized tickets in Zendesk. In the future, it will be expanded to resolve common issues on its own.
- AI SDR Agent: Acts as a virtual sales representative, communicating with prospects and scheduling product demos. This helps sales representatives spend less time on low-priority accounts and focus more on high-priority accounts.
Smartness adopted ElevenLabs' Conversational AI technology through its internal AI task force. This allowed it to quickly turn ideas into real operational tools and secure a scalable infrastructure for global expansion.
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